Press kit

Writing about Gentle? Here's everything in one place. Use any of it as is, and email us if you need something else.

In one line

Gentle: Daily Affirmations is a free iPhone app that sends short, kind affirmations at the hours you choose, keeps one on your Lock Screen, and guides calm 4-7-8 breathing.

In a paragraph

Gentle is a mental wellness companion for iPhone, made for the days you're hard on yourself. It sends short, realistic affirmations at the times you pick ("I can doubt myself and still show up", not "I am unstoppable"), keeps one on your Lock Screen and Home Screen with widgets, and guides 4-7-8 breathing with gentle haptics you can follow with your eyes closed. There's no account, no feed and no streaks, and your name and answers stay on your iPhone. Gentle is free to download, with an optional Premium subscription. It's made by Better Tomorrow, an independent software studio in Lithuania, and was previously called Not Alone.

Key facts

NameGentle: Daily Affirmations (formerly Not Alone)
Made byBetter Tomorrow (Better Tomorrow, MB), Lithuania
PlatformiPhone, iOS 18 or later
PriceFree to download; optional Gentle Premium subscription
LanguagesEnglish, French, German, Japanese, Portuguese and Spanish
AccountNone needed
App Storeapps.apple.com/app/id6754855310
Websitegetgentle.app

What makes it different

  • Affirmations you can believe. Modest, realistic lines instead of big positive statements, which research suggests can backfire when self-esteem is low. Our guide to affirmations for low self-esteem explains the thinking.
  • Always in view. Lock Screen widgets in all three iOS shapes, plus Home Screen widgets.
  • Calm breathing. Guided 4-7-8 breathing with haptics that rise and fall with each breath.
  • Private by design. No account, no ads, no analytics or tracking in the app. See our privacy policy.

Free tools on the website

Icon and screenshots

Free to use in coverage of Gentle. Please don't alter the icon.

The Gentle app icon
App icon (PNG)
Gentle on iPhone showing a short affirmation
Affirmation screen
Gentle widgets on an iPhone Home Screen
Widgets
Gentle's guided breathing screen
Guided breathing

For the share image, use og-image.jpg (1200×630).

Contact

Questions, interviews or a Premium code for review: hello@getgentle.app.

Gentle offers kind words and a breathing exercise, not treatment, and isn't a substitute for professional mental-health care. Please include that if your piece discusses mental health.